Defining and Protecting Innovation – THREE QUESTIONS

In actual fact, all these processes, protective measures and steps you are taking are meant to characterize, define, distinguish and give life to your idea. It brings it into reality. It makes dreams REAL! In the process, you are also safe-guarding the innovation and inventing itself. You are the source and originator of this idea. To keep this intact, your ‘owner’ rights, considerations and privileges are secured and guaranteed.

Part of bringing any new product to market is effectively researching, seeing, analyzing and evaluating if it is an effective, needed, original idea, patent, feasible and useful, with a viable market and interested, motivated consumer base, prospective clients. THREE questions you can ask yourself to assess this for yourself are:

•  Is There A Need For This?
• Is This A Truly Original Idea?
• What Is The Potential Of This New Idea Of Patent?

There are obviously numerous ways to go about each of these individually and collectively. It is up to you to make them each work for its best magic for you and your idea. Market research,  talking to experts, others, surveys and more will pay and serve you well in the long run as you go about collecting data and input for your presentation and marketing pitch, define and refine what your idea actually is, offers and could mean to you, others, investors and more.

Claims to originality have to be investigated too. Comparisons and contrasting from existing markets, products, competitors and more will also help  you more clearly lineate what makes your idea special, unique and NEW!

Market analysis, financial forecasting and more all form part of this process too. If you are not comfortable to be doing this research yourself, there are numerous specialist and niche providers out there to assist you with this part of the process (see reference and links at the end of this text for some useful parties) 

Let us dive in together a little deeper on how to make your million dollar idea a reality utilizing these different processes at your disposal.