QR Codes – Much Required for the Professional Sectors!
A QR code is a 2 dimensional bar code which does not look like a conventional bar but see on the side of a cereal box or on the reserve of a book. QR was created by a Japanese corporation Denso – Wave in 1994 which stands for quick response. QR Code is an open format and being increasingly noticed on products and in advertisements. QR Codes can be decoding through the latest camera phones. Though the QR Codes are very recently being used but they are more likely to become very popular in the near future. There are several advantages of QR Codes over the linear barcodes.
How are the law firms making use of using QR codes?
The QR codes enable you to connect and they are personalized and viral. Perhaps the most important benefit of the QR codes is most of them is tracked. Below are top some ways law companies incorporate the QR codes in marketing:
- Business Cards – Make use of the code to link reader to the contact information, to your bio page online, or else to your blog.
- Stationery or Marketing Materials or Firm Brochures – Make the QR code, which links to “News and Events” segment of the website to enable clients, and colleagues to keep on your firm’s wins.
- Announcements – Add the code to link it to your announcement online for the additional information about the announcement (for example, the new partner, new practice area, recent win, firm move, and whatever you herald!)
- Invitations – Make the invitations to the seminars, meetings, parties, networking events as well as interactive by making the event code that is saved right to your phone’s calendar. Or else, link to the web site’s About Us, Practice Areas page, Attorney Listing, to cross sell your services. They will turn the passive readers in interacting the potential clients.
Normally speaking, the QR code is the barcode on steroids and they are generally used for encoding the information in two dimensional spaces like in pages of the magazines and advertisements or even on TV and sites. They were used originally to track the auto parts, however now they are used often for the commercial purposes as well as have become actually famous starting from Morocco to Japan.