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Winning Business Plans

Global Funds Local Knowledge > Winning Business Plans

Winning Business Plans

Business planning tips on a winning business plan

The purpose of a business plan is to source for funds and assist in managing the business to the right direction. For your business plan to meet these objectives, it should be well prepared and thoroughly researched.

Preparing a business plan should start with doing a thorough research on all the aspects of the business. The first thing you should have is a business idea that can be transformed into a business with proper planning.

Below are some of the areas you should research on before you prepare your business plan. This will make your business plan actionable and for it to be successful.

Determine your market

You should do research on the market you will be targeting. Find out if your product can get market share in the market you are targeting. You should also find out about the unique features of your products in relation to other products in the market. Determine your target market and find information about your customers and their buying habits. Analyze your competition so that you can know which strategies to use to compete effectively with them.

This information will assist you in the preparation of your marketing strategy. You will know how to market your product to your target customers. You will also find out which features of your product stand out against competition. You can use these features in your marketing plan.

Set goals and objectives

Based on the research you have done on the market, you should then be in a position to determine the kind of goals and objectives you can achieve. Set realistic goals which you can achieve with ease.

Collect and analyze financial data

A business plan requires financial projections. Make sure you have reliable data that can make real projections.

Preparing a business plan should not be the first thing to be done when starting a business. You should first research about the kind of products and/ or services that you intend to deal with. This will give you more insight when you are writing the business plan. It will also ensure that the plan can be actualized to become a successful business.


October 23, 2015


Business, Marketing

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